DHgate Innovations - Customer Context Led B2B Promotions
Released on: November 1, 2007, 1:57 am
Press Release Author: Ricky Chung
Industry: International Trade
Press Release Summary: B2B trading is life altering and not just about immediate need fulfillment (like B2C transactions). But like B2C business, even B2B businesses need to differentiate and sustain brand loyalty as a competitive advantage. DHgate combined two powerful realities for a unique brand promotion strategy. DHgate operates in the world's leading B2B nation - China and that customers expect technology to unlock value faster. DHgate calls this customer context branding.
Press Release Body: Unlike online B2C trading, B2B trading is more serious and business value focused. B2B trading is life altering and not just about immediate need fulfillment (like B2C transactions). But like B2C business, even B2B businesses need to differentiate and sustain brand loyalty as a competitive advantage. DHgate combined two powerful realities for a unique brand promotion strategy. DHgate operates in the world's leading B2B nation - China and that customers expect technology to unlock value faster. DHgate calls this customer context branding. The customer context i.e. his business aspirations, expectations, anxieties and desires'; form the basis of all promotional and advertising statements. From the signature line, the elevator pitch, to banner advertisements, to newsletters to all PR pronouncements, it is the customer context that is the core focus. So whether it's a blog post on latest search technology innovation or an e-mailer on new drop shipping facility to banner advertisements on new lucrative buying bargains, the common thread in all is the evolving customer context and not the trading giant called DHgate.
Brand thought leaders at DHgate feel that this approach gets the customer and the company on the same page. This is critical in the online marketplace arena where more than the size of the company it is the thoughtful customer conveniences that decide a brand winner. So branding has to deliver on the next promise of 'customer context approach' i.e. position you as a 'not bigger than your need' positioning - consistently. This makes DHgate the preferred business partner or even a 'life-friend' who enhances quality of the customers' life - consistently. Transforming customer service department into a customer smiles department was to bring the customer and the company closer with more friendly, value based ties than ever before. As customers regularly interact with the customer services department, the DHgate brand became the trigger for its recall thereby boosting its 'loyalty-equity' too.
About Dhgate DHgate is a globally popular, one stop B2B online sourcing platform since 2004. Begun by globally web pioneers, CEO Diane Wang (Founding CEO Joyo.com) and COO Celina Chan (MSN.com), it is re-writing history of global trade by enabling small businesses worldwide to compete with larger competitors effectively for the first time. Leveraging the cost efficiency of the online medium, small businesses from over 40 countries worldwide make big profits by importing directly from China and shipping goods at their customer chosen locations- all at amazing bargains. With over 100,000 dedicated sellers across China listing over 10 million products with unique combinations (bundled offerings), DHgate also attracts regular bulk buyers from US, Europe, Australia and Asia. Sophisticated, user friendly search technology helps international buyers accurately select the right products from over one million listings. DHgate.com is neither a trading company nor a seller, but a vendor neutral 'bulk sourcing gateway', where customer interests are critical. Our proven Trust Marketing and Escrow payment facilities remove risk and boost business confidence in this mutually beneficial business model.
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